Data Protection at TrueMind
Edge collects voice signals from young players in academy environments. That sets the bar high. This page sets out our posture in detail so clubs, academies, parents and players can see how we work before they sign anything.
01 · Our principles
We hold the insights. They hold the inputs.
We do not produce mental health diagnoses, predictions, or medical determinations. We surface performance signals.
Designed for the high-risk classification path even though the current product sits below it. GDPR-compliant under UK and EU rules. Lawful bases set out below.
We treat it that way from day one. Explicit consent, encryption, retention limits, deletion on request.
02 · What we collect
During a pilot, Edge collects voice recordings of a player completing a five to seven minute, scenario-based session via a mobile web app. We collect the audio, the transcript, the derived linguistic, cognitive, emotional and paralinguistic signals, and the player identifier provided by the club.
We do not collect medical records, clinical assessments, or wearable data. We do not collect player location, contact lists, or any other device data. We do not use cameras.
03 · Why we collect it, and the lawful basis
To produce the player's Edge Performance Index and archetype classification, and the group-level signals across the three dimensions. To improve the Edge model over time. Both uses are made explicit at consent.
Edge processing is necessary to deliver the pilot the club has contracted for.
Players opt in to participation, and to any onward use of their data to improve Edge. Consent is voluntary, granular, and reversible at any time.
For limited operational uses such as troubleshooting. Always balanced against the rights of the player.
04 · Retention and security
Raw audio is retained for the duration of the pilot and then deleted. Derived signals and the Edge Performance Index are retained for the contract term. Players may request earlier deletion at any time. Clubs may direct retention longer or shorter depending on their own data policy.
Hosted in UK and EU data centres. Access on a strict need-to-know basis among the TrueMind team. Vendor processors are limited to those we cannot operate without, and each is bound by a data processing agreement.
05 · Rights, sharing, contact
Players can access their own data, correct it, withdraw consent, request deletion, restrict processing, object to processing, and complain to the Information Commissioner's Office. Clubs control the player roster and the cohort scope. Both sets of rights run in parallel, neither overrides the other.
We do not sell data. We do not share data with third parties for advertising or unrelated commercial purposes. Processors used to deliver Edge (cloud hosting, transcription, analytics) are listed on request and bound by GDPR-compliant data processing agreements.
Data Protection enquiries · data@truemindedge.ai
TrueMind Intelligence Ltd, 128 City Road, London EC1V 2NX. Company number 17047338.
Last updated. May 2026. Material changes will be communicated to active partners. For the standard website privacy policy, see Privacy Policy. For our safeguarding posture in academy settings, see Safeguarding.